The i-gaming affiliate business is so competitive these days with so many offers from all kinds to get that one player to sign up at the casino. However, have you ever thought about the overheads for a casino to operate that smooth player cycle from the moment of the sign up? There are so many things involved, starting with software royalty fees, KYC fees, credit card/e-wallet processing fees, compliance fees, taxes, license fees, personnel (designers, copywriters, developers, administrators, customer service, etc.), which are fixed operating costs that casinos need to cover monthly.
To ensure a sustainable, long-term partnership, it is recommended that affiliate managers discuss commission packages with their partners that are affordable and reasonable. Additionally, it may be beneficial for affiliates to test the commission structure for a specific period of time to gauge the audience’s interest in the casino’s products and offers. Some affiliates may prefer short-term relationships, and that is also acceptable. However, it is important to keep in mind that certain offers may be short-lived if the return on investment is not there for both parties.
It is crucial for affiliates to thoroughly understand the terms and conditions of any program to ensure that there are no surprises or misunderstandings at the end of the month. The most important thing is to ask questions so everything is plain clear from the beginning. For example, ask the formula on how the commission is calculated, the percentage on admin fees, activity quotas, payment currency, commission payout request, etc. Basically, all the terms considered to get a commission payment at the end of the month.
“Cuentas claras, amistad larga” is a Spanish expression which means that if everything is clear from the beginning, the business relationship will last for a long time.