It has been more than 20 years ago, but it still feels like yesterday when I was asked to manage an online selling team, aka affiliate program, that opened my eyes to a rising industry that changed my career.
After setting up the affiliate program, lots of emails, online messages and phone calls from all around the world started coming from people contacting me to coach them on how to make money online with my casino brand.
Some of my customers were online casino players themselves, others were brick and mortar entrepreneurs who wanted to be a part of the new tech generation trend of making cash by building sites right away!
Technology has allowed new business opportunities like these to become more advanced, the building and maintaining a healthy relationship with affiliates has not changed – just like it is with a marriage 🙂
In this way, a relationship with each one of my affiliates started; as I learned about their own strengths and personalities to provide them a special customized service. So, how do you specifically keep a relationship with your affiliates for a long time? Take a look at the following tips:
- Keep an open mind
- Discuss, but do not argue
- Keep your word
- Be flexible with your ideas in order to reach your goals
- Keep a positive attitude at all times, even in the hardest situations
- Find common connections (hobbies)
- Be open minded with new ideas
- Talk their language (i.e formal/informal)
- Find a time just to talk about life
- and more…
Besides ensuring affiliates receive their commissions on time and accurately, what do you think are other important elements to keep a long lasting affiliate relationship?