First of all, we hope everyone has stayed safe during this challenging, life-altering year. We are hopeful that things are taking a turn for the best and life will return to some sort of normalcy as soon as possible.
Tomorrow, June 15, 2021, Connie Burstin and I are launching The Affiliate Agency – a full service affiliate marketing agency focused on day-to-day management of affiliate programs for clients.
It’s hard to believe that it’s been 20 years since I was recruited into the iGaming industry as a Casino Marketing Director. I think I speak for Connie as well, when I say the people I’ve met along the way have become lifelong friends. This is most true with affiliates.
Connie and I have always valued strong relationships, but we’ve learned over the years that not all brands and affiliates work well together. It always seemed that the affiliates who weren’t able to convert the brands I was working on, became my best friends and we’ve stayed in touch even though some have left the industry. I think it’s because after trying to work together and realizing it wasn’t a perfect fit, we were able to put business aside and get closer as people instead of just colleagues. Crazy how that works out.
I digress.
My point is that the industry is very close to my heart, especially affiliates. So, I am really proud to announce that after working for many years as an iGaming marketing director, affiliate manager and affiliate program consultant, I have teamed up with Connie Burstin, another veteran affiliate marketer, to start an affiliate agency called…. The Affiliate Agency!
Clever, huh?
We are offering the same great experience, connection with affiliates and program management that we have provided to our individual clients, but hopefully at scale. We have recruited other team members, including affiliate managers, designers, developers and copywriters to provide a turn-key solution for launching and managing an affiliate program for iGaming companies and brands.
If you’re looking to launch or improve an existing iGaming affiliate program, we hope you will consider working with The Affiliate Agency. We can help you get the most out our your program, faster and cheaper than doing it in-house. If you are set on running things in-house, contact for training or consulting. We are flexible with how we work with clients, and can provide individual affiliate marketing services as needed.
Please visit us at https://theaffiliateagency.co to learn more about how we can help!
Thanks and we hope to talk with you soon.
Jeff and Connie
