Ever since I started interacting with affiliates, I made the decision to keep that interaction in my own style. Growing up in a business environment, I learned from my parents that customer service is such a high priority for maintaining long-term business relationships.
They told me that if you give them good service and treatment, nothing matters if there are changes in your business. They will always follow you. Your customers will look for you anywhere because of the treatment you give them. So, with that concept in mind the service that an affiliate should get from a program should always be VIP. I learned to never judge them by the amount of business they bring. I give each of them the support they need to grow their business from day one. Remember – small businesses today can be large businesses tomorrow.
The most important thing for me is to have open communication and always make room for discussions and compromise. Give them the tools they need for their audience. Prepare promotions where all affiliates can participate. The connection you make today will surely follow to continued success with partners for the long-term.
Over the years, there are affiliates that I have personally met. Some of them were casino players looking for business opportunities. Some were my program rep at large affiliate businesses. Others were just young business minds that just needed the guidance and support to make affiliate marketing an established business for their families. But no matter who they are or what background they enter the industry from, I am always ready to support them and help them build their business through open and honest communication. This has paid off for me personally and professionally and is evident by the friends and colleagues I have been working with for over 20 years.
I’m so grateful to read testimonials like from Greg who I have known since the early 2000s and with whom I am still working with even today.
“I have had the pleasure of both meeting Connie Burstin and getting to work with her since the early days of Online Casinos. In that time period, I have become a committed follower of Connie for a number of reasons which I will expand on below.
I have mainly worked with Connie in the Online Gambling sphere where competition is cut-throat. Connie is an intelligent Digital Marketeer. Whatever project she works on is inevitably supercharged due to her digital skills. I have always managed to convert & obtain excellent ROI with limited effort on my part due to her eye for detail in this niche.
What I like most about her is the manner in which she treats her marketing partners. Initially when I was not sending much traffic, Connie found the time to make suggestions to improve my business and to take it up a level.
I would recommend Connie Bustin for any Digital Marketing role simply due to the advice and help she has provided me with over the years in growing my web-based gambling business. There is without a doubt in my mind a wealth of experience and transferable skills lying in wait for a Media Company”.
Connie
